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50 Catchy Beauty Instagram Usernames for Makeup Lovers
Do you want to become famous on Instagram? Are you wondering how to create their account and name? This guide will give you the answer to find secrets!
In today's digital age, Instagram is a place to share beauty works and an important platform for building personal brands, attracting potential customers, and realizing commercial success. Like the first impression in real life, an Instagram username is the first perception of your brand. An Instagram username idea can not only reflect your professionalism and personality but also help you stand out from the huge amount of beauty content, attracting more fans to follow you, trust you, and choose you.
As the famous brand consultant Scott Bedbury said, "Brand is a story that is always told." Whether you are a novice who has just started to manage a beauty account or a makeup expert considering brand upgrades, choosing a cool IG username is a very necessary step. It affects your brand image, professionalism, and future development space on social media.
This article will bring you 50 selected beauty Instagram username ideas. No matter what your style is, there is something here to inspire you. Now, let's start this inspirational journey about "names" and give your beauty business a start that you can be proud of!
What is an Instagram username?
An Instagram username (also known as an Instagram handle) is a unique identifier for your account on the platform, usually beginning with "@." This username is your "ID number" on Instagram. It is not only used to log in to your account, but also the name used by others to search for you, tag you, and mention you.
Your Instagram username can contain letters, numbers, underscores, and periods and is limited to a maximum of 30 characters. Although it may seem like a small detail, don't underestimate this decision. A perfect username can make your account easier for potential customers or fans, show your area of expertise (such as makeup, styling, beauty, etc.), create a consistent and memorable brand image, and make you more recognizable when collaborating, sharing, or mentioning others.
Remember, once an Instagram username is selected, it will appear at the front of all your content, in all tags, and in all user search results. So, choosing a good name is to add the first golden signboard to your brand.
What is a cool IG username?
A good Instagram username idea is more than just your code name. It is the first step to attract fans, build recognition, and achieve conversions. So, what kind of username is suitable? Here are five practical suggestions we have summarized for you to help you choose the "perfect username" that is both in line with the positioning and memorable:
Simplify
Instagram usernames can use letters, numbers, periods, and underscores, but don't be greedy and cram all the elements in. The simpler the username, the easier it is to spell, the easier it is to remember, and the more convenient it is to search. Avoid using uncommon words, complex abbreviations, or long strings of difficult character combinations to give the audience a chance to remember.
Be creative
Simple does not mean mediocre! Creative usernames are more likely to stand out from the crowd. You can try to use word games, rhymes, personalized abbreviations, and unique spellings to enhance fun and recognition.
Create a unique Instagram username
Don't forget that the ultimate purpose of a username is to let others recognize who you are. Try to include keywords such as your brand positioning, service type, or style in your username. Let customers know what you do at a glance. Everyone likes to feel clear.
Be consistent across platforms
Brand consistency is very important. If you have one name on TikTok and another on Instagram, it will confuse your fans and reduce your consistency in searches. Before choosing an Instagram username, you might want to check whether you can register the same name on other social platforms.
Think about long-term development
Don't let your current name restrict your future brand expansion. For example, if you focus on eyeshadow products now, it doesn't mean you won't sell lipstick, makeup brushes, or even skincare products in the future. It's best to choose a name that is malleable so that you have more options in the future. Next, let's take a look at 50 inspiring beauty Instagram username idea recommendations to help you start with your name and stand out!
Image by Canva
50 Catchy Beauty Instagram Usernames
1. Xestik Makeup Co.
2. Splendid Touches
3. Goddess Glam
4. ComfortCourt
5. Beauty Luxe
6. Burst Beauty
7. Whims and Craze
8. Realz
9. NeuTio Makeup Co.
10. Glam Goddess
11. Me Fabulous
12. How-To Beauty
13. The Magic Touch
14. Crewmek Makeup Co.
15. Spotless
16. Cinderella's Secret
17. RuddyRex
18. The Dry
19. Paint Group
20. Mysterious
21. Excellent Cosmetic
22. Intact
23. Mere
24. Bloom Beauty Collective
25. Crowned Chic
26. Golden Hour Makeup
27. Luxe Radiance Studio
28. Velvet Vanity Lounge
29. Barely Blushed Studio
30. Essential Glow Beauty
31. Fresh Faces Studio
32. Sugar & Sparkle Artistry
33. The Glam Jam Shack
34. Confetti Chic Co.
35. Antique Glam Artistry
36. makeup.addict
37. starring_stephanie
38. hazzle-dazzle
39. wildandfree
40. cute.as.a.cupcake
41. Makeup Magic
42. Flair Beauty
43. Urban Beauty
44. Effortless Face
45. Makeup Matrix
46. Makeup Killers
47. Brush Gorgeous
48. Unicorn Beauty
49. Daylight Beauty
50. Natural Looks
Image by Canva
How to select a unique Instagram username?
Step 1: Know your audience
Whether you are building a brand image or operating a social account, the most important thing is always the same: know who your audience is. Your unique Instagram username is not only a "code name," it should also be a bridge between you and your target customers. Thus, having a good Instagram username idea is important.
A unique Instagram username should let the target customers know at a glance, "Yes, it's you and the beauty expert I'm looking for!" For example, if your main customers are young women, the style can be sweet and cute, and the username can also use playful and friendly words. If you focus on professional makeup, such as serving weddings, portraits, and other formal occasions, the name should convey a professional, reliable, and elegant temperament.
If you sell products in a specific category, such as lipstick, eyelashes, foundation, etc., you can also consider incorporating product keywords into the cool IG usernameso that customers can know what you are selling at a glance. If you don't want to use product vocabulary directly, you can also choose a name with symbolic meaning or emotional color. It can be about confidence, transformation, charm, or words to strengthen the brand core.
In short, an Instagram username that can impress target customers is not just "nice to hear" or "good-looking," but also "dialogue." It needs to understand customers, their needs, and even their aesthetic language. When your name is close enough to the user's voice, they are more willing to click to follow, understand you, trust you, and choose you. After understanding this, you can create a cool IG username!
Step 2: Brand personality
In the beauty industry, aesthetics and personality are both indispensable. If you want your Instagram account to stand out from the crowd, your username must not only be easy to remember but also have "character." Thus, having an Instagram username idea is important.
Don't forget that your brand personality is the "first impression" between you and your customers—from the second the user searches for your name, your tone has been subconsciously labeled.
For example, if you focus on high-end luxury and elegance, you can use French vocabulary and simple and atmospheric word combinations to create a "light luxury" username.
If you are targeting young women, focusing on vitality, fashion, and trendy styles, you can be more playful and more trendy. And if your positioning is gentle and natural, with no sense of nude makeup, and you use it daily, you can use a softer and fresher sense of language to impress people. Although the Instagram username is short, it can be the beginning of your brand story. Think about it. When others see your username for the first time on social media, what will they feel?
You can ask yourself these questions to more accurately shape the relationship between brand personality and name:
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What values does my work embody?
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Do I want my brand to feel approachable, luxurious, and professional, or edgy?
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Is there something special about my makeup style?
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Is there a phrase that can summarize my brand philosophy, and can it be refined into unique Instagram username ?
Once you have clarified these questions, a unique Instagram username is a brand identity that truly fits your aesthetic spirit. You are the best spokesperson for your brand. An Instagram username idea that can show your personality and aesthetics is better than ten carefully edited selfies. Let people know at a glance who you are, what style you represent, and what kind of change you can bring.
Image by Canva
Step 3: Ensure name availability
When you finally come up with the perfect Instagram username idea, it sounds professional and creative—then you open Instagram and search and find out someone has already taken it.
Don't worry, this is actually very common. So, before deciding on the final name, we must do one thing: confirm that the name has not been used anywhere. A truly excellent brand name should not only be nice and memorable but also usable, registerable, and promotable. The following steps can help you quickly confirm whether your name is "clean and non-controversial" before officially launching it.
Step 4: Check domain name availability
You may not plan to build a website for the time being, but it is a very wise choice to reserve a matching domain name for your brand, especially suffixes such as .com, .co, or .studio that have a strong sense of professionalism.
Confirm social media username availability
Your brand name not only appears on Instagram but may also extend to TikTok, Facebook, Pinterest, and even YouTube. If you want to create a cross-platform influence, you must ensure that you can use the same username on each platform.
Check trademark registration status
If you have long-term plans for your brand name, such as launching co-branded products, opening physical stores, or selling private-label beauty products, then you must check whether anyone has already registered the trademark for this name.
Listen to real feedback
Although some names sound great from your perspective, they may be ambiguous, difficult to pronounce, or hard to remember in the eyes of others. At this time, you might as well send a few alternative names to your friends, family, or potential customers to listen to their real feedback. A successful Instagram name is not only one that you like to use, but also one that others can easily find, recognize, and remember.
Use Wegic to create your brand!
Wegic is an AI-driven website design tool that allows anyone to easily create a professional and attractive website through "conversation." You only need to express your ideas in simple words, such as "I want to make a website that showcases skin care products and brand concepts," and Wegic will guide you step by step, from design style to page content, and quickly generate a complete website draft.
The most special thing is that Wegic is not as headache-inducing as traditional website-building tools. It is more like a smart design partner. The whole process is carried out through conversation, and you are communicating your needs with an AI designer. It also comes with three distinctive AI assistants to help you sort out the structure and style of the website, which is very suitable for beauty brands with high visual expression requirements.
The website created by Wegic supports multilingual and responsive design (both computers and mobile phones can display perfectly). It allows you to modify the text and image content by clicking and dragging or directly "conversing" with AI to let it help you adjust the colour, layout, animation, and other details. Whether you want to showcase products, publish skincare tutorials, or build a brand story page, Wegic can easily handle it.
It is not only suitable for novices but also for entrepreneurs who want to save time and quickly launch their brand's official website. For beauty brands, Wegic is an ideal tool that allows you to go from inspiration to launch in one step. If you want to create or develop a brand further, Wegic can help you solve many problems.
Click the picture here to find out Wegic's best practices! ⬇️
https://wegic.ai/best-practices
Conclusion
Whether you're a budding beauty blogger, a glam guru, or just love playing with pigments, the perfect Instagram username idea can set the tone for your entire Instagram presence. Hopefully, this list sparked some inspiration (or gave you the exact name you've been dreaming of). Now go ahead—claim that name, post that selfie!
Read the posts below for more about Instagram guidance:
Written by
Kimmy
Published on
May 14, 2025
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